Toyota is no stranger to SUVs and has enjoyed market dominance for decades. For Toyota, the Urban Cruiser is not just the newest car. It’s also the smallest SUV from a range of famed Toyota SUVs. While Toyota’s SUVs are robust and command road presence along with being equipped appropriately, they are not an easy buy for younger prospective buyers. This campaign aimed to appeal to those who wish to own a Toyota SUV at a young age. The vehicle theme was built on its target audience’s aspiration for success at a young age.
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