McDowell's No. 1 is a brand that has been deeply entrenched among Yaars (Friends) for 120 years. From celebrating the bonds of friendship to enabling yaars to express and acknowledge their Yaari (Friendship) to each other. Over time, the Celebration Rum brand has bonded strongly with football and whipped up a strong image, especially in Mohun Bagan territory - Calcutta. The key purpose of this campaign was to showcase the celebrations around the Pujo Festival and Calcutta Football League 2021.
FILM - 1 PROPOSAL
FILM - 2 ILISH NA CHINGDI
FILM 3 - SENIOR
